Jenny Shaw

Jenny Shaw is Head of Marketing at Lightfoots Solicitors and leads the firm’s brand, marketing, communications and business development strategy. With more than 20 years’ experience in professional services marketing, she works closely with the Partners to ensure that marketing activity supports the firm’s strategic objectives, growth ambitions and client experience. She is known for developing strong brand positioning, delivering effective marketing and communications campaigns, and helping professional service teams build meaningful relationships with clients and referrers across the region.

Jenny has extensive experience marketing professional services businesses, with a particular focus on the legal and corporate real estate sectors. She supports a wide range of practice areas across the firm, including property, private client, commercial and business services, and is experienced in brand development, strategic communications, digital marketing, business development and client engagement. Her work spans both B2B and B2C marketing, helping legal professionals and commercial teams strengthen their market presence and generate sustainable business growth.

Before joining Lightfoots in 2020, Jenny held senior marketing positions in London for both law firms and businesses within the built environment, where she gained extensive experience in strategic marketing, communications and business development, including responsibility for EMEA and global marketing initiatives. She later established and ran her own marketing consultancy, advising professional services organisations on brand strategy, marketing planning and growth initiatives. This combination of in-house leadership and consultancy experience gives her a broad commercial perspective and a practical understanding of how marketing can support long-term business success.